At Keno, we believe time deserves better. For too long, the watch industry has been stuck in a time loop—stagnant designs and innovations locked away behind sky-high price tags. Premium watches are either too basic or unaffordable, while luxury brands have turned themselves into gatekeepers of quality, making Swiss watch movements feel like a distant dream for most.
But the universe has taught us something profound: from the vast nothingness, everything came into existence. And so did Keno. Born from a gap in the market and the frustration of unimaginative designs, we set out to bring innovation to every wrist, without asking you to sell your kidney or your soul.
What makes us tick?
We’re not here to create just another “submariner” or “pilot watch” clone. No, sir. Our watches don’t discriminate. They value the existence of every human and every style. Inspired by the very essence of creation, Keno designs celebrate individuality, creativity, and affordability—because quality timekeeping should be for everyone, not just a chosen few.
With Swiss watch movements at the core, luxurious quality, and prices that won’t make your wallet cry, we’ve cracked the code to combine style, precision, and accessibility. Our aim? To give you innovation without the snobbery.
We’re serious about disrupting the watch game, but we like to have a little fun along the way. Why wear what everyone else does when you can own a piece of something truly unique? At Keno, we’re not just making watches; we’re crafting a revolution for your wrist—one that values you, your story, and your time.
Welcome to Keno. Time to rethink watches, time to rethink value, time to rethink you.
At the heart of Keno Watches lies the concept of reversibility. Each watch is designed to be flipped, revealing a stark contrast between two distinct faces. This duality reflects the inherent tension between opposing forces found throughout the universe – light and dark, creation and destruction, order and chaos. The reversible design invites wearers to explore the complexities of existence and appreciate the beauty of both extremes.
Keno Watches, a microbrand launched in 2024, draws its inspiration from the vast expanse of the cosmos and the profound concept of the Big Bang theory. Born from nothingness, the universe expanded and evolved into the magnificent celestial body we see today. Keno watches aim to mirror this cosmic journey, offering timepieces that seamlessly transition from the simple to the infinite.
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